About Esther
About Esther
My Portfolio
Designed a CEO Weekly Executive Dashboard for a SaaS company, consolidating Sales, Marketing, Customer Support, Finance, and Operations into one executive reporting system. The dashboard delivers KPI tracking, performance analysis, operational insights, and leadership recommendations, helping founders monitor business health and make faster, data-driven decisions.
Executive KPI reporting system developed for a growing agency to unify departmental performance into one leadership dashboard. The project improves visibility, accountability, and cross-functional reporting by consolidating business metrics into executive-ready reports that support faster operational and strategic decision-making.
Executive reporting system combining daily operational updates with detailed weekly business reviews. The reports consolidate KPIs, sales, finance, customer support, HR, marketing, and operations into leadership-ready dashboards that help executives monitor performance, identify priorities, and make informed business decisions quickly.
Comprehensive operations playbook created for a growing digital agency. The project documents SOPs, team workflows, accountability structures, project management processes, and operational standards, giving leadership a repeatable system for scaling operations while improving visibility, collaboration, and execution across departments.
Executive calendar optimization strategy prepared for a fast-growing e-commerce founder. The project restructures scheduling, prioritizes executive focus time, improves meeting efficiency, and creates a practical calendar management system that helps leadership recover productive hours while supporting better operational decision-making and business growth.
Conducted an executive-level market research and expansion strategy for a premium home furniture e-commerce company entering the Canadian market. Researched market demand, competitor positioning, pricing strategy, customer demographics, regulatory considerations, logistics, and operational risks. Consolidated findings into a leadership-ready report with actionable recommendations, SWOT analysis, financial considerations, and expansion priorities to support executive decision-making and reduce market-entry risk.
Designed a Daily and Weekly Executive Operations Report for a premium skincare e-commerce company. The reporting system consolidates updates from Sales, Marketing, Customer Support, Operations, Finance, HR, and Inventory into one executive report. It includes daily KPI tracking, weekly business summaries, executive insights, department performance, operational risks, leadership action items, and recommendations, enabling executives to monitor business performance, prioritize decisions, and improve cross-functional communication.
Other Projects
Prepared an Investor & Board Update Deck for a Series A AI startup, transforming business performance, financial metrics, operational updates, strategic initiatives, risks, and growth priorities into a clear executive presentation. The deck combines KPI reporting, business analysis, market insights, and leadership recommendations to support board discussions, investor communication, and executive decision-making while presenting complex business information in a concise and actionable format.
Customer Retention Program & Customer Feedback Analysis for Fintech
Designed a customer retention and feedback analysis program for a fintech company by segmenting customers, coordinating outreach, analyzing feedback, identifying churn drivers, and presenting executive recommendations. The project includes customer research, executive dashboards, operational insights, stakeholder reporting, and data-driven strategies to improve customer retention, engagement, and overall user experience.
Hiring & Recruitment Management System for a Creative Agency
Designed a centralized Hiring & Recruitment Management System for a creative agency to streamline recruitment from application review through onboarding. The project includes candidate tracking, interview scheduling, interview scorecards, recruitment dashboards, hiring pipelines, onboarding checklists, and executive hiring reports.
Deliverable: Hiring & Recruitment Management System for a Creative Agency
AI-Powered Executive Assistant System & Leadership Automation Hub
Designed an AI-powered Executive Assistant System that helps executives automate repetitive administrative tasks, organize executive workflows, and centralize leadership support. The system combines AI-assisted research, calendar management, meeting coordination, email management, executive reporting, team updates, and document organization into one workflow.
Deliverable: AI-Powered Executive Assistant System & Leadership Automation Hub
Company SOP Library & Process Documentation for Real Estate Firm
Designed a centralized SOP Library and Process Documentation System for a Canadian real estate company to standardize daily operations and reduce dependency on tribal knowledge. The project includes documented workflows, process maps, role responsibilities, operational checklists, onboarding guides, and standardized procedures for recurring business activities.
Deliverable: Company SOP Library & Process Documentation for Real Estate Firm
Customer Feedback Analysis & Customer Experience Improvement Report
Designed a Customer Feedback Analysis Report for a premium wellness e-commerce company by consolidating survey responses, customer reviews, support interactions, and operational feedback into one executive report. The project identifies customer pain points, satisfaction trends, service gaps, and operational improvement opportunities. It includes executive dashboards, sentiment analysis, strengthen retention, prioritize operational improvements, and make informed business decisions.
Deliverable: Customer Feedback Analysis & Customer Experience Improvement Report
Social Media Analytics & Performance Report for E-commerce Brand
Designed a Social Media Analytics Report for a direct-to-consumer beauty e-commerce brand by analyzing content performance across Instagram, TikTok, Facebook, and LinkedIn. The report consolidates engagement, reach, conversions, website traffic, and revenue attribution into executive dashboards with clear business insights. It identifies top-performing content, campaign effectiveness, content, and budget allocation decisions.
Deliverable: Social Media Analytics & Performance Report for E-commerce Brand
Sales Pipeline Analysis & CRM Performance Report for SaaS Company
Developed a Sales Pipeline Analysis Report for a SaaS company by reviewing CRM data, lead progression, conversion rates, sales performance, and revenue trends. The report identifies pipeline bottlenecks, sales opportunities, forecast accuracy, and operational inefficiencies through executive dashboards and business insights. It provides leadership with clear recommendations to improve conversion rates, optimize sales processes, increase forecasting accuracy, and support data-driven revenue growth decisions.
Deliverable: Sales Pipeline Analysis & CRM Performance Report for SaaS Company
CEO Inbox Management System & Executive Email Workflow Framework
Prepared a structured CEO Inbox Management System that helps executives organize high-volume email communication through priority labels, delegation workflows, follow-up tracking, and executive summaries. Rather than using confidential client emails, this project demonstrates the framework I use to categorize urgent requests, separate CEO-only decisions, streamline communication, and improve executive productivity. The system supports Gmail, Google Workspace, workflow management, executive support, and daily operations.
Deliverable: CEO Inbox Management System & Executive Email Workflow Framework